The Brand Italy

Sometimes all you need is an image as a background, the name of a city as a brand, a place in the label. It can be the stacks of Capri, the bridges of Venice, the Tuscan hills, Roman ruins.

Sometimes a detail is enough to evoke a lifestyle, create a suggestion and be credible.

Even in confusing times like these, even when the international media are more irreverent, the brand Italy endures and the mythology of its territory asserts itself.

Article excerpt Marina / La Repubblica, 31/05/2015