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Sometimes all you need is a picture as a backdrop, the name of a city as a brand, a place on a label.

They could be Capri’s faraglioni rock formations, Venice’s bridges, the Tuscan hills, or Roman ruins.

Sometimes all you need is a small detail to conjure up a lifestyle, create an idea and generate more credibility.

Even in uncertain times like these, even when the international media is even more disrespectful, Brand Italy survives and this land’s mythology makes it mark.


From an article by Marina / La Repubblica, 31/05/2015