Cappuccino is an Italian beverage made with espresso coffee and milk frothed into a foam with steam. More people drink cappuccino in Italy than anywhere else, and it is traditionally consumed in the morning, usually as part of or after breakfast, but never with other...
We undoubtedly have places, cities, with their own power suggestive, but I think it’s Italy as such, with its history, his lifestyle with the sum of his symbols to be the real brand. Even in a globalized world, where we will travel for tourism in 2010 a billion...
Sometimes all you need is a picture as a backdrop, the name of a city as a brand, a place on a label. They could be Capri’s faraglioni rock formations, Venice’s bridges, the Tuscan hills, or Roman ruins. Sometimes all you need is a small detail to conjure up a...
If there is a beverage other than water that unites the entire world, it is coffee. People drink it everywhere, no matter what the continent, weather, or religion. In the eastern and Muslim world, you’ll find Turkish coffee, in the English-speaking world they drink...
Nothing sets the tone for the day better than an enjoyable breakfast. For Italians breakfast is a sociable occasion when everyone meets at the bar over a frothy cappuccino or an energising espresso served with croissants and brioches or other speciality pastries...
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